The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital & Online / Websites & Mobile
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty Category: Digital & Online / Websites & Mobile
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand Category: Digital & Online / Websites & Mobile
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Digital & Online / Websites & Mobile
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers Category: Digital & Online / Banners & Pop-ups
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Digital & Online / Banners & Pop-ups
Adoptify
Agency: SERVICEPLAN Group / Munich
Client: Tierschutzverein München e.V. Category: Digital & Online / Banners & Pop-ups
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Category: Digital & Online / Banners & Pop-ups
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Digital & Online / Social Media & Viral Marketing - Single
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail Category: Digital & Online / Social Media & Viral Marketing - Single
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying Category: Digital & Online / Social Media & Viral Marketing - Single
The All-In Promo
Agency: DAVID / Buenos Aires
Client: NEWSAN /Noblex Category: Digital & Online / Social Media & Viral Marketing - Single
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree Category: Digital & Online / Social Media & Viral Marketing - Single
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19064M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19065M
Award:
2019 Direct Marketing Merit Award
Agency:
R/GA / Portland
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19066M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Digital & Online / Websites & Mobile
Annual ID:
OS_DI19067M
Award:
2019 Direct Marketing Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19081M
Award:
2019 Direct Marketing Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19082M
Award:
2019 Direct Marketing Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19078M
Award:
2019 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client:
The Wild Detectives
Title:
THE DONALD BOOK CLUB
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19079M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19080M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + JHFProductions + WorldWarSeven
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19068M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19069M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN Group / Munich
Client:
Tierschutzverein München e.V.
Title:
Adoptify
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19070M
Award:
2019 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO
Title:
Buffer Rage
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS_DI19071M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19072M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19073M
Award:
2019 Direct Marketing Merit Award
Agency:
BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19074M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / Buenos Aires
Client:
NEWSAN /Noblex
Title:
The All-In Promo
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19075M
Award:
2019 Direct Marketing Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Digital & Online / Social Media & Viral Marketing - Single
Annual ID:
OS_DI19076M